GROWTH MARKETING MANAGER

THE ROLE

WE HAVE BUILT A REPUTATION THE HARD WAY, THROUGH THE WORK AND THE RELATIONSHIPS AROUND IT. THE NEXT CHAPTER IS MAKING SURE THAT REPUTATION REACHES EVERY BRAND WE WANT TO WORK WITH, WHETHER OR NOT SOMEBODY HERE ALREADY KNOWS THEM.

THAT IS THIS JOB. YOU WILL BUILD AN ENGAGED FOLLOWING AROUND IPOS, THE KIND OF AUDIENCE THAT WATCHES WHAT WE MAKE AND WANTS TO SEE WHAT IS NEXT. YOU WILL TURN THAT AUDIENCE INTO ONE TO ONE CONNECTIONS AND TURN THOSE CONNECTIONS INTO WARM CONVERSATIONS FOR THE TEAM TO RUN WITH.

YOU WILL BE MEASURED ON MARKETING QUALIFIED LEADS. NOT ON IMPRESSIONS, NOT ON FOLLOWER COUNTS ALONE, ON THE VOLUME AND QUALITY OF GENUINELY INTERESTED CONVERSATIONS YOU CREATE.

WHAT YOU'LL OWN

AUDIENCE AND REPUTATION

-       BUILD A GENUINE FOLLOWING AROUND IPOS: PEOPLE IN RETAIL, FOOTWEAR, FASHION AND BRAND MARKETING WHO WANT TO SEE WHAT WE MAKE NEXT

-       OWN THE CONTENT ENGINE: CAMPAIGN BREAKDOWNS, BEHIND THE SCENES, POINTS OF VIEW ON WHERE EXPERIENTIAL AND SOCIAL ACTIVATION ARE GOING, COMMENTARY THE INDUSTRY ACTUALLY WANTS TO READ AND WATCH

-       GROW THE PERSONAL PROFILES OF THE FOUNDER, MD AND CREATIVE DIRECTOR ALONGSIDE THE AGENCY BRAND. THEY CARRY THE RELATIONSHIPS AND SHOULD CARRY THE REPUTATION TOO

-       TURN OUR WORK INTO PROOF: A PROPERLY PACKAGED CASE STUDY BANK, SEGMENTED BY CHANNEL AND SECTOR, READY TO ASSEMBLE INTO TAILORED DECKS

-       OWN AWARDS ENTRIES, INDUSTRY EVENTS AND WHERE IPOS SHOWS UP IN THE MARKET

FROM AUDIENCE TO CONVERSATION

-       BUILD THE ROUTES FROM AN ENGAGED AUDIENCE INTO A REAL RELATIONSHIP: THE FOLLOW-UP, THE INVITATION, THE THING WORTH SENDING, THE EVENT WORTH BEING AT

-       READ THE SIGNALS IN ENGAGEMENT THAT SAY SOMEONE IS WORTH A CONVERSATION AND ACT ON THEM

-       HAVE THAT FIRST CONVERSATION AND QUALIFY IT PROPERLY, UNDERSTANDING WHERE REAL INTENT SITS AND WHAT MAKES SOMETHING A MARKETING QUALIFIED LEAD WORTH THE TEAM'S TIME

-       HAND OVER WARM, WELL UNDERSTOOD OPPORTUNITIES TO THE RIGHT PERSON HERE

-       KEEP THE AGENCY USEFUL TO PEOPLE BETWEEN BRIEFS SO WARM CONTACTS AND QUIETER ACCOUNTS STAY CLOSE

MEASUREMENT AND REPORTING

-       OWN THE MEASUREMENT FRAMEWORK FOR ALL OF THE ABOVE AND BE HONEST ABOUT WHAT IT IS TELLING US

-       REPORT TO THE SLT ON AUDIENCE GROWTH, ENGAGEMENT QUALITY AND MARKETING QUALIFIED LEADS CREATED

-       MAKE THE CASE FOR WHERE BUDGET AND EFFORT SHOULD GO NEXT

SUPPORTING THE TEAM

-       PREP PACKS AND STAKEHOLDER CONTEXT AHEAD OF PITCHES AND CLIENT MEETINGS

-       CREDENTIALS AND PITCH MATERIALS BUILT FROM THE CASE STUDY BANK

-       INSIGHT THE ACCOUNT TEAM CAN TAKE INTO EXISTING CLIENTS

WHERE THIS ROLE CAN GO

THIS IS A FUNCTION BEING BUILT FROM SCRATCH AND THE PERSON WHO BUILDS IT WELL WILL SHAPE WHAT COMES NEXT, INCLUDING THE TEAM AND BUDGET AROUND IT. WE WANT SOMEONE WITH THE AMBITION TO OUTGROW THE JOB DESCRIPTION.

WHO YOU ARE

-       THREE TO SIX YEARS IN AGENCY, BRAND OR B2B MARKETING, WITH THE CONFIDENCE TO OWN A FUNCTION RATHER THAN EXECUTE SOMEONE ELSE'S PLAN

-       GENUINELY PASSIONATE ABOUT EXPERIENTIAL OR SOCIAL ACTIVATION, IDEALLY BOTH. YOU SHOULD HAVE OPINIONS ABOUT THE WORK AND WANT TO VOICE THEM PUBLICLY

-       TALENTED ENOUGH TO CREATE CONTENT YOURSELF AND EXCITED TO DO IT, WORKING WITH OUR CREATIVE TEAM TO MAKE IT LAND PROPERLY RATHER THAN MAKING EVERYTHING ALONE

-       YOU CAN WRITE WITH A POINT OF VIEW, INCLUDING IN SOMEONE ELSE'S VOICE

-       COMFORTABLE ACROSS SOCIAL AS A BUILDER OF AUDIENCE RATHER THAN A SCHEDULER OF POSTS

-       COMMERCIALLY MINDED. YOU CAN TELL THE DIFFERENCE BETWEEN SOMEONE WHO LIKES OUR CONTENT AND SOMEONE WHO IS READY TO HAVE A CONVERSATION

-       NUMERATE AND HONEST WITH DATA. YOU CAN DEFINE WHAT GOOD LOOKS LIKE, MEASURE IT, AND STAND UP IN FRONT OF THE SLT AND EXPLAIN IT

-       INTERESTED IN RETAIL, FOOTWEAR, FASHION AND CULTURE, AND HOW BRANDS SHOW UP IN THE REAL WORLD

-       STRUCTURED AND SELF-DIRECTED, COMFORTABLE BUILDING SOMETHING THAT DOES NOT EXIST YET

WHAT YOU'LL GET

-       COMPETITIVE SALARY PLUS PERFORMANCE BONUS LINKED TO GROWTH

-       A FUNCTION TO OWN AND BUILD FROM SCRATCH, WITH DIRECT ACCESS TO THE FOUNDER, MD AND SLT

-       HYBRID WORKING AND FLEXIBILITY BUILT IN

-       BUDGET FOR TRAVEL, EVENTS, CONTENT AND TOOLS

-       THE CHANCE TO SHAPE A GROWING INDEPENDENT AGENCY WITH STRONG CREATIVE AMBITION

-       A TEAM THAT CARES DEEPLY ABOUT THE WORK AND WANTS TO KEEP PUSHING THE STANDARD

HOW WE'LL KNOW IT'S WORKING (FIRST SIX MONTHS)

-       AN AGREED VOLUME OF NEW MARKETING QUALIFIED LEADS PER MONTH, RAMPING ACROSS THE FIRST SIX MONTHS

-       AUDIENCE GROWTH ACROSS THE AGENCY AND FOUNDER PROFILES, AND MORE IMPORTANTLY WHO IS IN THAT AUDIENCE

-       ENGAGEMENT FROM NAMED BRANDS AND DECISION-MAKERS WE CARE ABOUT

-       CONTENT PUBLISHED AT A CONSISTENT CADENCE THAT THE TEAM IS PROUD OF

-       CASE STUDY BANK LIVE AND IN USE IN LIVE PITCHES

-       CONVERSATIONS CREATED THAT DID NOT COME FROM AN EXISTING RELATIONSHIP

-       A MEASUREMENT FRAMEWORK THE SLT TRUSTS AND REVIEWS MONTHLY

SOIUND LIKE YOU? GET IN TOUCH AT JOBS@WEAREIPOS.COM.