BIRKENSTOCK SUMMER

Expanding Birkenstock’s summer appeal by connecting the product to a new generation’s first taste of freedom.

Creating the creative direction and campaign assets for OFFICE, we built a playful summer narrative around the universal feeling of your first holiday abroad without your parents. The campaign brought together three relatable personalities and a versatile studio shoot to deliver a consistent creative system across social, e-commerce and retail.

A summer campaign that moved Birkenstock beyond the beach, connecting the product to the freedom, spontaneity and self-expression of a first taste of independence.