WOVEN HIGHLANDS
BARBOUR
CREATIVE DIRECTION
EXPERIENCE DESIGN
INFLUENCER MARKETING
Modernising Barbour's seasonal storytelling without compromising the heritage that defines the brand.
We built the Woven Highlands creative platform around the origins of Barbour's tartan heritage, creating a flexible narrative that seamlessly extended across wholesale, retail environments, pop-ups and digital touch-points with equal commercial impact.
The scalable creative framework gave global partners a compelling story to buy into, ensuring every activation felt unmistakably Barbour while remaining relevant for today's consumer.