Total Footwork
Under Armour
CREATIVE DIRECTION
EXPERIENCE DESIGN
INFLUENCER MARKETING
Turning footfall into active participation for Under Armour.
For the launch of Sports Direct’s new Liverpool flagship, we created Total Footwork. An immersive performance challenge designed to make Under Armour’s DNA tangible. Combining a branded environment, interactive gameplay and touch-responsive floor technology, consumers could test their speed, precision and footwork while entering their details to compete for weekly prizes.
2,000+ plays in the first two weeks proved the appetite for retail that gets people moving. Turning Under Armour from something to browse into something to experience.