BEHIND THE LOOK
TIMBERLAND
CREATIVE DIRECTION
EXPERIENCE DESIGN
INFLUENCER MARKETING
Turning style inspiration into purchase confidence for Timberland's next generation of consumers.
We partnered with stylist Emelia Gayner to reposition Timberland through a styling-first lens, blending editorial content, behind-the-scenes storytelling and exclusive community events that transformed everyday outfit inspiration into shoppable moments across digital and retail.
The campaign closed the gap between cultural relevance and commercial conversion, generating attributable revenue while keeping the brand front of mind long after launch.
